Accessibility for your corporate website: what is required and what pays off
Accessibility is partly required, partly just smart. What the rules ask, what it delivers, and how to approach it practically.
Accessibility sounds like an obligation that costs money. It partly is one, but above all it is smart: an accessible site reaches more people, works better on every device, and ranks better in Google. This piece explains what is required and what pays off.
What the rules ask
The standard is called WCAG. For many organisations, and certainly for the public sector, level AA is the starting point. In the EU the obligation is expanding to more companies. Beyond the law: inaccessible sites exclude people and pose a risk you do not want to run.
The basics that deliver most
A large part of the gain sits in a handful of things you do right from the start:
- Sufficient colour contrast, so text is readable for everyone.
- A logical heading structure and meaningful links, also for screen readers.
- Alt text on imagery that carries content.
- Everything operable by keyboard, not only by mouse.
- Visible focus, so you can see where you are.
Why it also helps SEO
Accessibility and SEO overlap strongly. A clear structure, good headings, alt text and fast, operable pages help both screen readers and Google. What you do well for people, a search engine reads better too.
How we approach it
We build accessibility in, not on. Contrast, structure and keyboard operation are in the work from the design, and we check it before launch. That way your site is usable for everyone, without a separate repair round afterwards.
This is how we deliver corporate websites that work for everyone.