[ Journal ][ 4 Notes ]
Journal
Why we stay after launch
Most agency relationships end the day the site goes live. That is exactly when the useful work starts.
A brand is a decision made once
Good identities are not a style. They are a small set of decisions made once, so nobody has to make them again.
Choosing boring technology
Our stack fits on one line, and that is the point. Exciting technology is a cost you pay every month.
Twelve seats, one database
What building reservation software for the smallest restaurant we know taught us about software for everyone else.